内容简介

This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers—email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Interviewees include:
　　Joan Holman, Joan Holman Productions
　　Greg Hartnett, Best of the Web, Hotel Hotline
　　Jacob Hawkins, Overstock.com
　　Mark Oldani, Circuit City Direct
　　Jeffrey Glueck, Travelocity
　　Lauren Freedman, the e-tailing group, inc.
　　Tamara Adlin, adlin, inc.
　　Steve Rubel, Edelman
　　Greg Jarboe, SEO-PR
　　Eric Ward, Link Marketing Consultant
　　Jordan Gold, Freedom
　　Heather Lloyd-Martin, SuccessWorks
　　Chris Baggott, Compendium Software
　　Ed Shull, NetResults
　　Brian Lusk, Southwest Airlines
　　Lee Odden, TopRank Online Marketing
　　Jill Whalen, High Rankings
　　Liana Evans, KeyRelevance
　　Perry Marshall, Perry S. Marshall & Associates
　　Kevin Lee, Didit
　　Paul O'Brien, Zvents
　　Ron Belanger, Yahoo!
　　David Fischer, Google
　　Phil Terry, Creative Good
　　Patrick Duparcq, Kellogg School of Management, Northwestern University