内容简介

　　If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.
　　　Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:
　　How a strategic plan is different than a business plan
　　Establishing a step-based planning process
　　Planning for and encouraging growth
　　Taking a long-view of your organization
　　Evaluating past performance
　　Defining and refining your mission, values, and vision
　　Sizing up your current situation
　　Examining your industry landscape
　　Setting your strategic priorities
　　Planning for unknown contingencies
　　If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more:
　　Learn to analyze business trends that will determine your business’s future
　　Set measurable, realistic goals that you can plan for and achieve
　　Make strategic planning a habitual part of the organization
　　Prioritize multiple strategies that you can implement simultaneously
　　Set a defining vision for the organization that guides all your planning and strategy
　　This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.