内容简介

To critics, Bill Gates''s Microsoft Inc. is the apotheosis of brute-force ruthless marketing, but in this lively, independent-minded report, Stross (Steve Jobs and the Next Big Thing) finds a different explanation for Microsoft''s success: Gates''s strategy of hiring the smartest software developers, keeping their allegiance with lucrative stock options, fostering an egalitarian creative atmosphere and perpetuating the identity of small working groups. A business professor at San Jose State University in California, Stross had unfettered access to Gates, his employees and the company''s internal files, making this a privileged, revealing window on Microsoft''s inner workings. He charts the firm''s long, rocky struggle to win broad consumer acceptance of CD-ROMs, as well as the saga of Microsoft''s bestselling multimedia encyclopedia, Encarta. Microsoft was caught unprepared by the advent of the Internet, and its failed attempt to outdo a small but feisty rival, Intuit, in the personal finance software market, demonstrates that Gates is far from infallible, yet Microsoft has swiftly adapted to an Internet-centered software universe, which to Stross signifies a company constantly learning as it grows.
　　Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.