内容简介

This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book covers and magazines
* self-mailers, invitations, advertisements and solicitations
* signage, billboards and trade show booths
* awards, forms, buttons, tickets and more Designers will find a bounty of approaches and solutions, insider advice for working with printers, photographers, illustrators, and tips for stopping emergencies before they start. Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden, and Yves Saint Laurent.
* Provides sketches, illustrations and instructions for 26 projects
* Enables designers to get through unfamiliar projects with professionalism and style