个人简介

ALEX FRANKEL is a writer based in San Fran- cisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.

内容简介

"A book that takes readers behind the scenes at some of the country’s best-known companies..." -- Washington Post
"Frankel reveals plenty of engaging material...Savor the reporting on offer." -- Wall Street Journal
"I see Alex Frankel as the Jane Goodall of the modern Workplace jungle." -- Po Bronson, author of What Should I Do With My Life?
"Like an intrepid anthropologist, Frankel immerses himself in self-contained commercial cultures and resurfaces to write with empathy and insight." -- Dan Gross, Newsweek columnist and author of Pop! Why Bubbles Are Great for the Economy
"[Frankel's] goal was to learn how corporations create `rah rah' employee cultures, but along the way he discovered much about himself." -- New York Times
"I found it a useful exploration on corporate culture and how workers are selected and trained to embody it. It's a good read for anyone struggling to find a workplace where they feel as if they belong." -- Washington Post
I see Alex Frankel as the Jane Goodall of the modern Workplace jungle. -- Po Bronson, author of What Should I Do With My Life?
Insightful, personal, and funny. Frankel does the impossible--he gives corporate culture a soul. -- Rodney Rothman, author of Early Bird
Like an intrepid anthropologist, Frankel immerses himself in self-contained commercial cultures and resurfaces to write with empathy and insight. -- Dan Gross, Newsweek columnist and author of Pop! Why Bubbles Are Great for the Economy
Punching In is "eye-opening" and shows "the dynamism of today's economy." -- New York Post